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Our Process
Discovery Phase
DigitilizeWeb recognized the value of building an engaging online environment replicating the style and opulence of My Brand Perfumes’ physical storefronts. We carefully considered how to improve My Brand Perfumes’ online presence. The team used state-of-the-art technology and a user-centric strategy in an effort to increase revenue, promote consumer interaction, and increase brand awareness. This stage laid the framework for a successful online presence and future operations.
Key Project Stages
Key Project Stages
Identification of the main problem where we will develop a solution around it.
The Challenge
Once the problem has been identified, we draw out the challenge that we will address during the project.
Research
We have contacted professionals in the sector to come up with unique ideas.
Insights hunting
Professionals have provided us with a unique insight that will give us the key to solving the problem
Benchmarking
We analyse our competitors and study their decisions.
Persona
In our research we define the target audience to whom we communicate the solution.
Userflows
We elaborate the flows to identify the screens that our team has to develop.
Hi-Fi Wireframes
We conducted a second version validating our results and created a more realistic version.
Prototype
We conducted a second version validating our results and created a more realistic version.
Product Testing
We have tested the product with real users and verified our results.
Product Evaluation
We evaluate the product and identify whether it works and assess possible improvements.
Product Conclusions
We end with final conclusions and evolve the problem in the next steps.
Turbocharging User Experience
Elevated Visibility with Strategic SEO Mastery
Optimised My Brand Perfumes’ digital presence for improved search engine results and higher brand awareness by putting strategic SEO skills into practice. Carefully implementing SEO strategies made a positive impact on the website’s online presence, increasing its exposure in pertinent search results and drawing in more visitors.
Turbocharging User Experience
Transforming Load Times for an Exceptional Experience
We implemented the most recent optimisation techniques to revise load times. Gtmetrix results showed performance increases, demonstrating our commitment to providing a remarkable digital experience with noticeably faster loading times. The optimised platform allowed users to engage with it quickly and easily.
Integrated Chat Plugin for Lead Generation
Strategically included a chat plugin to improve lead generation. This seamless connection promoted interaction, generated quality leads, and enabled real-time communication. Optimising My Brand Perfumes’ online platform for efficient lead generation and improving user experience were made possible in large part by the installation of the chat plugin.
1-Year Free Maintenance
Offered a free one-year maintenance plan to guarantee that My Brand Perfumes’ online store would be operational and optimised after launch. In addition to offering clients peace of mind and continuous assistance for a flawless user experience, our pledge to provide free maintenance highlighted our commitment to long-term performance and customer pleasure.
Our Process
Security Measures
Put strong security measures in place to protect the digital assets of My Brand Perfumes. We strengthened the platform’s defences against prospective attacks by utilising the most recent encryption techniques and ongoing monitoring. This proactive strategy strengthened the entire integrity of the digital infrastructure by guaranteeing a safe online environment, boosting user confidence, and shielding critical data from unauthorised access.
Tech Stacks Used
PHP
OpenCart
HTML5
MySQL
Result
A very effective website redesign and development project was produced due to the partnership between My Brand Perfumes and DigitilizeWeb. The redesigned website offered an amazing user experience while showcasing the brand’s opulent image. Customers found exploring the extensive selection of perfumes offered simpler because of the aesthetically appealing design and simple navigation. Online sales increased due to the much higher conversion rates from the simplified checkout procedure.
The enhanced search engine optimization (SEO) initiatives also resulted in increased organic traffic. In order to accommodate the increasing number of mobile visitors, the website’s adaptable design enabled a fluid surfing experience across multiple devices.
